The Internet and mobile communications has made reaching out to other people so much easier. Thanks to the rapid advance of technology, reaching another person is at the tip of everyone’s fingertips. This has proven to be a boon for advertising videos but not everybody is cheering. Some privacy advocates have been asking for some government regulation to protect consumers and users.

Regulators should think twice about imposing more stringent guidelines as this could kill the goose that lays the golden egg. Berin Szoka, in his article ‘Targeted Online Advertising: What’s the Harm & Where Are We Heading?’ declares government regulation poses a danger to the health of the Internet. Government regulation will stifle the advertising video industry which is the economic engine that has ‘supported a flowering of creative expression and innovation of online content and services says Szoka. He however acknowledges that concerns of privacy advocates have to be addressed and he proposes a technology based solution to help keep the balance between privacy, regulation and economic concerns.

Self-regulatory efforts (by websites and ad networks) can be refined, especially through technological innovation. For instance, Szoka says, if websites and ad networks supplemented their current “natural language” privacy policies with equivalent “machine- readable” code, that data could be “read” by browser tools that would implement pre-specified user preferences. However, this system would only work if users realize and make real choices about paying for “free” content by disclosing their personal information.

Privacy sensitive users are free to keep out of whatever tracking they find objectionable, but according to Szoka, this will come with a price. “The less data they agree to share, the less content and services they can fairly expect to receive for free,” Szoka says. This means users might not be able to access certain sites, content and functionality without watching extra untargeted ads or paying for such content. “There is no free lunch,” Szoka adds.

For the moment, authorities are resisting calls for more regulation, and Szoka agrees that this is the right move. Keeping the Internet “free and open” requires preserving the economic engine that makes it so.

Technorati Tags: Advertising Video, Internet Video Marketing, online advertising

If you’re frustrated with the quality of your video production here are 10 easy to implement tips that will help you produce a better Internet video right away.

Internet Video Marketing is the best way to sell your products and services online! You can put a video clip into your ad page, or it can stand on its own as an ad. You can measure how many hits your video clip gets. You can also equip ads to assess your viewers’ follow-through—for instance, whether they click through to learn moreabout your product, or even order it. These vital ten tips will achieve successful Internet video marketing campaign.

1. Attention–we have a problem! You must convince your audience immediately that they have a problem your product or service will resolve. Your opening seconds are critical to this. Also, consider your targeted population’s likely style preferences. Will your viewers appreciate a humorous look at the product? Is a serious approach appropriate? The very first frame of your video must convince your viewers to click on the play button.
2. Next your video must demonstrate that your product is the first or the best to successfully eliminate the problem. No matter which style you choose, avoid using a hard-sell technique. Use the advisor role and speak to your customer as if you really want to help them solve their problem. Get your viewers to think of possibilities. Rather than trashing competitors’ brands, which can take you down legal roads you don’t want to travel, explain why yours is the most, the best, the ultimate.
3. How will your average viewer’s life change if he or she purchases your product? The next portion of your video should demonstrate that by taking action to purchase your product, the buyer is making a smart, informed decision. And what are their purchase options? It’s wise to offer both online and alternative purchasing. You can capture orders immediately for those comfortable making Internet purchases, but many people still prefer not to give information online.
4. Keep your Internet video ads or clips short. People are busy, and long videos will lose viewers—even if they’re interested, they might not have the time for long ads. Anything longer than two minutes must be riveting.
5. Graphics serve a two-fold purpose. They flash facts or images into your viewer’s memory that will keep him thinking about your product. They also break up shots of the speaker for a creative flow during the video.
6. Music or sound effects must be appropriate to your target audience’s preference. If you’re trying to hook the older baby boomers, rap music isn’t the right approach! Also, pay close attention to modulation and clarity. Annoying sound levels will lose viewers.
7. Lighting is one of the most important aspects of making videos. Avoid flourecent lighting. Use soft white lighting and you don’t need to pay alot. In fact home depot has a lighting kit that works perfectly. Use the several lights in front and a very soft light in back for your background light. This is one area that will take some experimenting on your part. So plan to spend a few hours shooting some test scenes and adjust the lighting as needed.
8. As you prepare your script, speak the language of your market and look at your word choices. Snag the audience’s attention by eliminating fancy words in some places. Punch up your script in other sentences. Use emotional words instead of technical words. For instance, a word like “eliminate” can be replaced by “throw out,” but you want to use vibrant descriptive adjectives.
9. It’s time for you to appear on the video. Don’t depend on memorizing your script; nervousness causes forgetfulness. Instead, structure your videos using short 3 to 5 second clips interlaced with graphics. This way you only have to memorize a few short sentences. Shoot each scene seperatly. Then use your editing skills top piece it all together. Use keywords on index cards that you can flip through while you get your message across. And you must practice ahead of time. Speak slower than you normally do; your voice will always sound faster to others than it does to you. I like to record myself while talking to a family member or friend. Then study the recording and compare it to your rehersed version. Are there any differences?
10. Technology can help your message only if you know how to use it. Stay within your comfort level. If you try a technique that you really don’t know yet, you’re rolling the dice on success. Even if you start out with help from a professional, you will soon become knowledgeable about utilizing high tech effects to create the best ads.

Missing Link, Inc. has been intrumental in helping individuals and small business to successfully market their businesses on the web using Better Internet Video Marketing techniques. The secret is who can tell the better story and how they present it. If you want to keep your customer’s attention longer than 10 seconds then you need to have the knowledge to make a better internet video. It’s not about just the technical stuff. Anyone can tell you how to buy a better camera.

This is how to present your self and be a power video presenter. For more information visit our web site at www.BetterInternetVideoMarketing.com.

Technorati Tags: Advertising Video, audio video production, corporate video, corporate video production, corporate videos, customers video, digital video production, event videography, Internet Video Marketing, marketing dvd, marketing video, marketing videos promotion video, online video marketing, promotional videos, sales video, video and production product video, Video Editing, video production editing, video production service, video production services, video transitions

I’ll be honest with you. Doing business on the internet used to be so much easier. Just put up a web page get some customers and sell some stuff. It was as easy as 1…2…3. Today the cameras have gotten cheaper, easier to use and so common place that equipment is no longer an issue. Everyone can now be a videographer.

In order to get customers to your website you have to get better at internet video marketing. The secret is who can tell the better story and how they present it. That’s right, if you want to keep your customer’s attention longer than 10 seconds then you need to have the knowledge to make a better internet video. I’m not talking about just the technical stuff. Anyone can tell you how to buy a better camera.

No I’m talking about the ability to tell captivating stories that keep you on the edge of your seat. These are skills that anyone can learn. Not to sound like an infomercial but if you commit just 10 min a day in the comfort of your own home or office, you can learn how to present and tell a better story.

To survive in the sea of videos on YouTube it takes more than just sitting down in front of your webcam. Sure creativity helps but you don’t have to be the most creative person to shoot fantastic videos. With a little time and effort you will start creating better internet videos.

Focus on these 10 areas over the next month and I guarantee you will be creating better internet videos and getting more customers to your website.

1. Learn the art of power speaking
2. Learn how body language affects your audience
3. Focus on the 5 Cs of cinematography (camera angles, continuity, cutting, close-ups, and compositions). They are the keys to your success.
4. How to communicate with each personality style
5. Learn how to relax and be more natural in front of the camera
6. Learn the art of “Modeling” when producing your video
7. How much activity do you need on camera to keep your audience interested?
8. Technical tips and tricks
9. How to use your voice to keep your audience awake
10. Don’t get banned from YouTube; How to promote your video the right way

And lots more…

If you improve on just one of these aspects of video production you will be better off than 98% of the amateurs out there shooting video.

That’s why I chose to setup this web site, to offer you, the amateur videographer, a different perspective and to teach you the skills to be a better internet video marketer. The end result will get you ranked higher in the search engines and ultimately bring you more customers. And the bottom line you’ll make more money.

When you sit down in front of the camera do you feel overwhelmed? Frustrated? Do you hate the way your video looks and sounds? I know exactly how you feel and I can help. I’ve been there and I can show you the secrets that I have collected and learned for many years.

Would you like to be notified when I send out new tips, videos, audios and reports on How To Be A Better Internet Video Marketer?

Fill in your primary email address and name … I’ll send you free tips and tricks that will make you a better internet video marketer.

Technorati Tags: Internet Video Marketing