If TV killed Radio then Internet Video will definately kill static web content.
Jacob Nielson wrote a report several years comparing the differences between TV and Video on the web. He said TV was much more passive for the viewer where Internet video is more interactive. There were also major differences in the location where you watch TV verses Internet Video. TV is typically watched lounging around your living room or in bed while Internet Video is watched in your office or form your desktop.
Despite these differences Internet Video is exploding! On line video is vastly becoming a must have tool for new businesses. The benefits are enormous. For one you can access video at your own convenience and not at some TV executives schedule.
Video provides new business with an opportunity to broadcast company news and information to their market. Think about how you surf the net. When you go to a company web site, wouldn’t it be more interesting to see a short 30 second clip about the company and their products rather than reading a boring block of text? Making a short promotional video doesn’t have to be difficult.
Another great tool for Internet video is the use of how-to clips and product information videos. Your customers will thrive on this type of information.
When you are using on-line video to promote your product it is important to upload these to YouTube as it is the second largest search engine in the world next to Google. By promoting yourself using Internet Video you are branding your company.
The next tool that a new business must use in their arsenal of marketing weapons are podcasts. I’ll be addressing this in the next post. Podcast is a way for you to build a community, a loyal following and customers that are responsive. There are currently over 48,000 Internet radio and Podcasts, and they are growing every day. Podcasts are a wonderful tool that allows a new company to connect with its target customers.
Internet video is simple to use and very inexpensive and will have the greatest impact on your success. If you need some help or advice please feel free to contact me and look for our new e-book that will help you jump start your way to Internet Video.
February 12th, 2009 at 5:15 pm
Video is the one thing that you must have on your website if your trying to promote or sell a service. People think video’s expensive – It’s not. Go for it