Hooray for technology!
It’s now easy to produce videos for use online. It no longer requires a videographer, camera crew or editing team to produce quality video content. Today’s digital cameras, camcorders, webcams, screen capture software programs and even cell phones all are capable of creating videos.
So let’s say hypothetically you’ve come up with an instructional or tutorial video concept, have developed a clear, concise script, have produced it and are ready to release it. What’s next? Well, just as with any form of marketing or outreach, it’s success is dependent upon the size of the audience or the number of people who are exposed to it. The rise of popularity in viral videos online creates a potentially huge circulation.
Be Sure to Brand
Don’t forget to brand your video throughout. Build in your internet site logo and link to your website all through the video clip, either as an introduction, a watermark throughout, or an embedded footer seen the whole time. Branding is very important as different online video services will package your video differently.
Don’t forget to embed your video in your blog and link it up from as many places as possible. E-mail links to the video to your subscriber list, publish it in your Facebook account, blast it out through Twitter, and post it to Digg and other social bookmarking web sites. This will naturally increase the number of backlinks to your video, will help it get ranked better in the search engines and will drive traffic to your sites over time.
Automate the Distribution
The real reach will come from posting your video on the major online video services. YouTube is a major one, but there are a lot of viable video services which deliver high traffic. One way to find the ideal websites is to search for keywords that are similar to your video clip and notice where other videos of your type are being shared. Take some time and find as many as you can.
Reaching critical mass is accomplished by getting the video recording broadcast on as many websites as possible. It takes time to find the websites and it takes time to post the video to each media service. There’s actually no need to find sites manually as described above. Again, technology is your close friend.
Traffic Geyser is a paid program that distributes your videos automatically to 30+ sites on the Internet. Tube Mogul allows you to submit to about half as many for free. It submits your video, keywords and author data with one click to over 25 different video broadcast sites.This feature alone saves lots of time. It also gives you access to a huge library of licensed images and a slideshow creator so that you can produce animated instructional videos without a camera or production software. It’s a fast way to get started without having to understand all the techie aspects of producing web-quality video.
You also get important SEO benefits from the creation of automatic back links to your website through the videos. Through one time, automatic submission to over 25 different websites, you may be able to get a top result in Google for highly relevant keyword strings. And your video clip can show up for the keywords and phrases linked with it in just over twenty-four hours! For those of you who’ve had a website for months or years and are disappointed with its lack of position in Google for its homepage and sub-pages, this is a godsend
As long as you’re on the top of Google, a lot of organic traffic will naturally flow through to your website. Of course, generally there are other elements to think about such as key phrase selection and how competitive the keyword and string are, but the overall strategy works. You can get the hang of generating traffic and Online Network Marketing Leads through video marketing through use of programs such as Traffic Geyser or Tube Mogul combined with the personalized assistance of a MLM coach.
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